NATIONAL MARKETING MANAGER – LATINO MARKET AT NEW YORK LIFE | LINKEDIN & NETWORKING NINJA | LATINISTA
Yai Vargas is a National Latino Marketing Manager for New York Life. Charged with implementing strategic marketing and recruiting initiatives, Yai currently travels to 40 cities around the U.S. where she drives local community initiatives promoting financial literacy and planning for the Latino community. Yai has corporate and agency experience in the diversity, public relations, and multi-cultural communications industries.
Before joining New York Life, Yai was Diversity Manager at the United States Tennis Association, the national governing body for the sport of tennis in the United States. She managed organizational relationships, outreach within minority communities including LGBT, African American, Asian, and the physically challenged while developing a robust Hispanic strategy in efforts to grow the game and promote inclusion.
Yai also spent time as Senior Account Executive at Arcos Communications, an integrated multi-cultural public relations agency; Yai managed client initiatives by educating Spanish-speaking communities nationwide on programs for clients such as Pfizer and Prudential Financial. Her career began working within corporate communications and public relations at Mercedes-Benz USA where she focused on philanthropy, media reporting, journalist relations, product launches and event planning.
Yai holds a Bachelor of Science degree in Advertising and Marketing Communications from the Fashion Institute of Technology in New York City and remains involved with organizations such as The Latino Commission on AIDS where she is entering her 8th year on the benefit committee driving Cielo Latino, their annual fundraising gala.
Yai is a self-proclaimed Linkedin Ninja and founder of The Latinista: her Meetup group where she brings together professional Latinas, who have an interest in professional development – Currently she has two chapters with over 800 members: New York and Miami. Yai has been nominated as a Leading Latina 2016 for her dedication and great contribution to the Latin Community.