Passionate, Innovative and Resilient – Meet Alejandra Chaparro | Latinas en New York

Starting a business is challenging enough, so if you can skip doing things the hard way, why wouldn’t you?” Alejandra Chaparro, Founder of 17 Entertainment Inc.

Alejandra Chaparro is an award-winning journalist with more than 15 years of experience in the media industry, including Miami, New York, LA, and Latin America. She is an expert in Public Relations, and conducts media training for artists and companies. Alejandra has also directed editorial content strategy and execution for Hispanic publishers such as Univision, CNN ( en Español), and, with a focus on topics like beauty, fashion, food, and travel.

Being an accomplished journalist, Alejandra ventured into the world of entrepreneurship and launched 17 Entertainment Inc. in 2011. Her goal is to help small businesses grow through increased visibility. 17 Entertainment Inc. provides services such as content execution, social media consulting, and event planning, catering specifically to corporate and small business sectors.

Alejandra is a strong believer in self-motivation, and self-discipline calling it the key to becoming a successful entrepreneur. Mentoring has a way of changing people’s lives. Through the power of mentorship and guidance, Alejandra makes sure her business provides ease for her clients in a rapidly evolving industry.

Alejandra was born in Colombia, where she started her career in the city of Bogota before moving to Quito, Ecuador. She now lives in New York City and has collaborated with a variety of magazines, newspapers, radio, and websites for over 10 years. Some of her clients are Liberty Mutual, Safeco Insurance,, and Allegis Group.

You can read more about Alejandra Chaparro on her official @alechaparrony  

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LENY Editor and Social Media Consultant Nicole Lynch